
No one knows where or when this obsession with gold occurred, but what is known is that the obsession was at it’s pinnacle during the crazy, sex-crazed era of the Shah during the 1970s. Everyone was doing one of two things, having sex or buying things with gold in, on, or around it. Everything created during that time was covered in gold and if it wasn’t, it was added in some how.
Unfortunately though, the tradition of loving gold and putting gold on their earthly possessions has continued until now since anyone that came out or even now comes out of Iran is still perpetually stuck in the 1980s. Yeah they try to be modern, but they are still amazed and memorized by gold. Go look at the tacky shirts they wear when they are enjoying a day, afternoon, and/or night on the town. Even though gold is great as a monetary tool for the exchange and measurement of value of goods, Iranians still haven’t gotten the point that gold or the color gold as an interior house paint, the accent of a shirt, or any of the like has fallen out of favor around the time the Shah was over thrown.
Go into any Iranian household, business, or place of gathering and you will see a plethora of gold colored or gold accented goods. A majority of them are not actual gold, but that doesn’t prevent Iranians from saying that it is real gold. Iranian restaurants is actually the place where the highest amount of gold painted things can be found. Everything from the interior paint to the plates and silverware is gold. Iranians will also give gold at all sort of social events. Someone’s wedding? Give gold. Someone had a baby? Give gold. Someone’s important birthday or someone important’s birthday? Give gold. Some holiday? Give gold. If the the gift isn’t gold then you can be assured that the thing will be wrapped or boxed in something that has gold in its color scheme. So if you ever get gold or something wrapped in gold and are wondering who its from, then you can safely guess that it is someone Iranian.
This is one of the reasons why Ed Hardy and all those flamboyant brands that use gold coloring and such are so popular with Iranians. This is also the reason why an Iranian’s favorite character from the A-Team is Mr. T.
* Yeah…blah, blah, blah, I haven’t written in a while. Well I’ll try hard to write more often, like at least once a week…or something.
**Thanks to the reader who gave me this idea.

